Whilst words can be used to describe what we do, what we make, and whowe are – Maclaren has a way of doing things unlike any other. Although our products are ‘Timeless’, they are not ‘Traditional’. ‘Artful’ isn’t precise enough to describe our careful blend of style and functionality. ‘Innovation’ can only begin to describe the generations of ‘firsts’ we have proudly created. ‘Enduring’ is too conventional for the quality we build into every product. ‘Safe’ is only a mere reflection of our long-standing commitment to safety. We simply craft the world’s best buggy the only way we know how – the Maclaren Way.
Design Classics/: Industrially manufactured objects of aesthetic value and timeless quality: 1. definitive models of lasting influence and enduring significance; 2. objects that are innovative in their use of new materials and unite technological advances with beautiful design; 3. objects characterized by simplicity, balance and purity of form; 4. objects that are perfect in their design and have remained unchanged since their creation.
PHAIDON DESIGN CLASSICS
Maclaren / mac • la • ren /: Owen Maclaren – inventor of the umbrella fold stroller (the B-01 Baby Buggy, 1965, Long Buckby, England);1. the Original British Buggy™ 2. the world’s lightest range of strollers; 3. the only strollers featuring Global Safety Standards™ construction;4. the only strollers with Lifetime Warranty – the Maclaren Sovereign™ Lifetime Warranty;5. the expression of excellence;uniquely numbered, individually inspected;6.The Maclaren Way.
When introduced more than fifty years ago, the Maclaren B-01 Baby Buggy changed the way the world travelled with children – effortlessly folding with just one hand to the size of an umbrella and weighing only three kilograms. A design so revolutionary and timeless it has been recognised as a design icon and is treasured in the permanent collection of the Museum of Modern Art in New York (MoMA) and the Design Museum in London, as well as in book references in Phaidon Design Classics, Dyson Icons of Design, and Century Makers as “one of the hundred most clever inventions that have changed our lives over the past century”.
Over the years, Maclaren has come to represent the very pinnacle of celebrated British Design in baby transport. Our award winning lightweight construction and enduring quality have been combined with world-class designers and luxury brands to create our celebrated Objects of Design editions – including partnerships with Burberry, Lacoste, Shanghai Tang, Philippe Starck, Juicy Couture, Jill Stuart, Lulu Guinness, Orla Kiely, Kate Spade, Mina Pernohen and BMW, to name a few.
Applying principles of aeronautical engineering, materials, and construction, Maclaren’s revolutionary design was so innovative it has essentially remained unchanged since its creation in 1965 and is now industry standard.
Timeless design, lasting quality, enduring innovation. It’s the only way we know – the Maclaren Way
In 1965 in rural England, a former test pilot and aviation engineer famous for his work on the Spitfire aircraft, Owen Finlay Maclaren used his knowledge of lightweight load-bearing airplane structures to create a new type of folding stroller inspired by visits from his daughter and her baby wheeling around a bulky pram of the time. Maclaren recognized the need for a pram that could fold compactly and was lightweight and convenient for travel for a new generation of active families.
Famous for his work on the undercarriage landing gear of the Spitfire aircraft, Maclaren adapted his aeronautical invention of folding landing gear to create the world’s first folding stroller. The new Baby Buggy® folded like an umbrella with lightweight por ility that appealed to a new generation of active parents on the move. Where previous strollers folded in half, Maclaren’s patented frame folded in half and in on itself – like an umbrella – smaller and lighter than any product that came before. The one-step umbrella-fold design allowed busy parents to quickly fold the stroller with one hand, while holding the baby in the other - forever changing the world of baby transport.
The principles of our patented 1965 design have remained essentially unchanged to this day – an innovation so revolutionary, Maclaren was honored by the Queen as a Member of the British Empire. Affectionately branded and trademarked as Baby Buggy®, the name has become the popular eponym to describe the entire category of umbrella folding strollers all over the world, similar to Hoover for vacuum cleaners, Kleenex for tissues, or Google for online search.
Few companies have been so consistently identified with the pursuit of excellence, the quest for the absolute, the discovery of original approaches and innovative solutions.
A lot has changed since aeronautical engineer Owen Maclaren invented the umbrella folding Baby Buggy® back in 1965, but our fundamental commitment to making the world’s lightest, safest and most durable strollers still remains. Our products are uncompromising in their engineering, materials and construction, subjecting them to extremes they are never likely to encounter. Every Maclaren must pass a series of exacting trials designed to ensure our products excel in any real-world condition. Every Maclaren is individually inspected and has a unique identification number. And we back every buggy with the only Sovereign™ Lifetime Warranty around – built upon the expectation that when you purchase a Maclaren, you receive a guarantee of excellence engineered to withstand a lifetime of use supported by a global network of service centres.
No one in the world has done more to refine and redefine the experience of mobility for parents than the engineers and designers at Maclaren. Every Maclaren buggy is designed to be the lightest, most stylish, safe and durable in its class. A lot has changed since aeronautical engineer Owen Maclaren invented the umbrella folding Baby Buggy® back in 1965, but our fundamental commitment to making the world’s best stroller still remains.
Today, Maclaren employs a global development team dedicated to creating innovative and desirable products of the highest quality and standards. They are drawn from a broad spectrum of disciplines, from mechanical engineering to fashion design. Each one is an expert in their field, but working together they ensure Maclaren products outperform all others and are built to last.
For over 50 years we have been uncompromising in our standards of safety, making us the benchmark for our industry. Our standards have informed and created many national standards. While most companies build their products for cost-cutting to regional safety requirements, Maclaren believes that all children deserve the best and safest products wherever they live in the world. Built into every Maclaren stroller is our Global Safety Standard™ construction – a set of highly-engineered security elements that meet or exceed the highest safety standards anywhere in the world, combined.
Our Global Safety Standards™ construction assures parents around the globe that the stroller they purchased in the UK has the same great safety features as the ones in North America, South America, Europe, Africa or Asia… and in all countries where we are sold.
A lot has changed since aeronautical engineer Owen Maclaren invented the umbrella folding Baby Buggy® back in 1965, but our fundamental commitment to making the world’s lightest, safest and most durable strollers still remains. Our products are uncompromising in their engineering, materials and construction, subjecting them to globalsafety they are never likely to encounter. Every Maclaren must pass a series of exacting trials designed to ensure our products excel in any real-world condition. Every Maclaren is individually inspected and has a unique identification number. And we back every buggy with the only Sovereign™ Lifetime Warranty around – built upon the expectation that when you purchase a Maclaren, you receive a guarantee of excellence engineered to withstand a lifetime of use supported by a global network of service centres.
At Maclaren, we believe our most valued customer has only just arrived. We want to make sure that he or she has a happy and healthy planet to fulfill whatever their future might hold. That is why we’ve founded The Maclaren Handprint™.
Whereas a footprint measures the negative impacts made on the planet, a handprint measures the ways we can tread lightly and leave small positive improvements on the world around us. We hope that by assessing what we do, making sustainable products, acting as a good corporate citizen, and lessening both our environmental and social impacts, we would inspire the industry and inform consumer decisions. Our goal is to make the world a better place for families everywhere and for generations to come.
Maclaren is a global leader, uncompromising and visionary, with a passion for excellence that assures its on-going pre-eminence in the world of parenting. Dedicated to creating innovative and desirable products of the highest quality and standards, Maclaren is at the forefront of style and safety – trusted by parents around the world and leading in its industry in all respects. The Maclaren brand represents luxury and prestige and provides an unsurpassed experience to consumers worldwide.
The Maclaren Mission is “to maintain and strengthen its iconic position, inspired by its heritage, a rich history and a firm focus on the future, with its consumers always at the heart of its thinking”.
Maclaren caters to the sophisticated and knowledgeable parent, discerning in style and conscious of the need for quality and safety. Indeed, our brand tagline is “What a mother wants, What a baby needs”. Our brand and logo have become iconic and contribute to our leading brand position.
Maclaren is founded on innovation and has a rich history. We establish trends in our markets and set standards in our industry. We are founded on innovation with an ethos of safety. Maclaren products have revolutionised the world of parenting bringing functionality and mobility to the lives of modern parents. Maclaren is the creator of the umbrella fold stroller and the travel system along with many other categories. We innovate in services as well as in our business practices. We are the only company in our market with a formal “Zero Tolerance” policy for anything that compromises safety, firmly rooted in Maclaren’s origins as an aviation company. We are also the only brand in our industry that applies a single “Global Standard” of safety to all of its products, the highest and most comprehensive standard anywhere. We believe parents anywhere in the world must be catered to by the same standards and commitment to safety and service.
Maclaren’s brand has met expectations of parents for generations. We stand behind our products and our services worldwide and for a lifetime. Our successful growth and global recognition is based on the confidence of our customers. We have become the pre-eminent global luxury brand, with a global perspective, a global customer base and a global reach – all from the idea of one man with proud origins as a manufacturer in England.